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SIMPLY THE BEST MAGAZINE - JANUARY/FEBRUARY 2003
O N T H E T A B L E
DINNER IS SERVED
IT'S 6:30. Traffic is stalled. I'm sick of take-out Tetrazzini and
I'm too tired to cook. I need a personal chef.
Years ago what every working couple longed to afford, my
husband and I included, was a housekeeper. One who comes
once a week. Lets herself in. Leaves the house all shiny and
smelling great. Our wish list grew to include a lawn service.
Then, the quick oil-change car-care service. Finally, we slipped
into the habit of eating out and ordering in. Filling up on fast
food loaded with salt, fat, preservatives and who-knows-what.
But, it's the twenty first century now. It's time to get in shape,
eat healthy and spend some quality time. Maybe it's time for a
personal chef.
The current great breakthrough in personal services is the personal
chef. One who brings all their own pots and pans, spoons
and spatulas, fresh fish, meat and vegetables and takes over your
kitchen. When they leave about five hours later there are twenty
to twenty five servings of great tasting, healthy food in the refrigerator.
The kitchen is clean. Directions for heating and eating are
posted on the refrigerator door, ready when you are.
Candy Wallace, founder of the American Personal Chef
Association, says, "There are currently an estimated 72,000
customers being served by approximately 6,000 personal
chefs." Entrepreneur magazine reports that the personal chef
industry is one of the twelve fastest growing businesses in the
country. Wallace predicts that in the next five years the market
will grow to 300,000 customers and nearly 25,000 personal
chefs. I don't want to wait five years. I want one tomorrow!
There are several reasons to hire a personal chef, I explain to
my husband. One is the need to eat healthier. Boca Raton resident
Barbara Smith hired a personal chef to help her stay on her
diet. "I need to lose weight, but if I do the cooking, I taste too
much. And," she adds, "I don't have the discipline to cook only
those things that are on my diet." Most personal chefs are professionally
trained and are very versatile. They come to your
home and spend about an hour learning your likes and dislikes,
any medical conditions requiring special dietary attention, seasoning
preferences, etc.
Another reason to hire a personal chef is to reduce life's
inherent stresses. "We used to live on TGI Fridays and
Applebees take-out," says Heather Pacconi, mother of three in
Palm Beach County. "Then we found out we were going to
have our third child. Juggling a six- and a two-year-old made
preparing good and healthy meals challenge enough," she
sighs. "Adding a newborn to the mix made a personal chef my
only hope of sanity." Since her mother and grandmother
departed after the baby's birth, Pacconi has depended on Ira
Michaelson of Your Personal Gourmet. "Chef Ira comes in
once a week and leaves the most wonderful dinners -
- imaginable," Pacconi says. "This week he made penne with chicken
and a sunset-pink vodka cream sauce, beef stroganoff, honey
mustard pork tenderloin and amaretto chicken. It makes me
hungry just talking about it. Not only did I not have to cook it
or clean up after it, he did all the grocery shopping, too."
Those are good reasons to hire a personal chef, but I'm also
bored with what I know how to cook. Laura and Rob
Blackwood in Brevard County hired Barbara Walker of Front
Door Food to expand their culinary horizons. "Barbara makes
an awesome corn casserole," Rob beams. "It's an old Southern
recipe from her family. But, she also has introduced us to
Moroccan lemon chicken, tilapia on angel hair pasta with a citrus
cream sauce, soups from Spain, fricassees from France and
tamarind relish from Thailand. Laura and I really look forward
to dinner these days." This concept is brilliant.
Another reason to hire a personal chef, I tell my husband, is
quality time. If I could have back the hour each day I spend
going to the grocery store, fish market, green grocer or specialty
store - plus the hour and a half to prepare each meal and
clean up the mess, I'd have an extra 20 hours each week.
Say no more. Where can I find one of these? I typed
"www.personalchef.com" into my web browser and up popped
the American Personal Chef Association. I clicked on "find a
personal chef." Then I clicked on my state to see a list of personal
chefs in my area. This site lists over 2400 chefs in 400
locations across 47 states, plus Canada. Now that I've found
some, how does this work? "When you first contact a personal
chef," says Candy Wallace, "they will set up what we call an
assessment date. The chef will come to your home and spend
about an hour asking you about your likes, your dislikes, sensitivities,
health and nutritional desires. Once the chef understands
a little about your lifestyle, she or he will give you some
menu selections to choose from and set up a 'cook date.' All
that's left for you to do is come home from work. Kick off your
shoes. Open the 'fridge and enjoy a healthy, beautiful, delicious
dinner." I'm liking this.
As I reach for the phone, my husband asks, "So, how much
does all this cost?" After a few phone calls to personal chefs in
Los Angeles, Denver, Boston, Washington DC, Orlando and West Palm Beach, it's clear you don't
have to be a movie star or a stock broker
to afford this service. Expect to pay
between $225 and $350 (depending on
where you are in the country) for twenty
servings - four each of five entrees, plus
appropriate side dishes. And, that
includes the groceries and the shopping.
"Some of the portions," says Pacconi,
"are larger than one serving, making it an
even greater bargain." The Blackwoods
report that they used to eat out three or
four times each week before they found
Chef Barbara. "We're spending a lot less
money now. Besides, Barbara knows just
how much seasoning we like and what
foods we're willing to try or have already
fallen in love with."
I need a Personal Chef. - JANE SEARS THOMPSON
PHOTOGRAPHY © LORI MICHAELSON
FINDING YOUR OWN
PERSONAL CHEF
American Personal Chef Association:
www.personalchef.com
Palm Beach County;
Brian Boots,
www.elegance-ala-carte.com
Ira Michaelson,
www.yourpersonalgourmet.com
Marion County;
Sharon Durrance,
www.personalchef.com/gourmet-to-go.htm
Hillsborough County (Tampa)
Eileen Morris,
www.personalchef.com/icustomcuisine.htm
Duval County (Jacksonville)
Dina Kessler, www.chefdina.com
American Personal Chef Association 4572 Delaware Street San Diego, CA 92116 800-644-8389 619-294-2436
info@personalchef.com
All rights reserved. © American Personal Chef Association 1996-2006 Updated 1/15/03.
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