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San Diego Proclaims APPCA Chef "Brandon Parry Day"

Wallace Awarded Culinary Entrepreneur of the Year

Chef Candy Wallace with Noreen Kinney, executive director, Cordon D' Or

Wallace Honored with FENI Medallion of Excellence

Candy Wallace (l.) receives the Foodservice Educator Network International's 2010 Medallion of Excellence from Lacey Griebeler, managing editor of Chef Educator Today

July - August 2010
APPCA e-Newsletter

a'la minute e-newsletter

Option A: Home-Study Course ($505) includes:

Home-Study Course ($505)

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  • The most up-to-date, comprehensive training materials in the personal-chef field, The American Personal & Private Chef Institute Training Materials (8th edition, Jan 2010), is written by Candy Wallace, APPCA executive director and award-winning expert in the industry. It includes valuable information designed to assist you with:

    • A Day in the Life of a Personal Chef & Time Management
    • Advertising & Media Relations
    • Business-Collateral Materials
    • Checklists, Forms & Glossary of Food Terms
    • Effective Business Planning
    • Finances
    • Municipal Regulations & Taxes
    • Target Marketing
    • The Sales Process and Customer Service
  • Personal Chef Office — revolutionary online (web-based) personal-chef-specific software, which provides recipe, menus and business-tracking tools that eliminate the need for expensive, time-consuming set up of generic support software. Preloaded with 1,500 tested recipes extracted from our Recipe for Success forum. Since this is online web-based software, you can access it securely from anywhere. Works great with MAC computers too.
  • DVD - "Cooking and Dinner Parties for Fun and Profit" - APPCA Chef Jim Davis presents a two session seminar which includes all facets of planning, marketing, pricing, selling, preparing for and performing cooking parties and dinner parties. A free-ranging discussion will follow the formal presentation and will include experiences, examples and suggestions from successful personal chefs that have offered such programs. A "must have" for personal chef who are looking to increase their revenues!
  • 1st-year membership to APPCA.
  • 2 hour “A Day in the Life of a Personal Chef” a DVD that shows you the rhythm of a personal-chef cook date and walks you through just how doable this career is for you.
  • PLUS 2 hour “Dinner Parties for Fun & Profit” a DVD featuring APPCA Chef Jim Davis who discusses planning, marketing, pricing, selling, preparing for and performing cooking parties and dinner parties. A "must have" for the personal chef wanting to increase their income stream.
  • Access to the private Members Discussion Forum, where you can share stories, get ideas, and build your network. It includes more than 100,000 searchable, topic-specific posts by working personal chefs. This is a personal chef graduate school, of sorts, as it is the most comprehensive knowledge base available in the personal-chef industry.
  • A Web referral page on “Find A Chef” registry at www.personalchefsearch.com. This registry has maintained the #1-ranking with search engines since 1995.
  • Access to national-association rates for A+ rated general-liability insurance for personal chefs. We offer the most comprehensive and flexible risk coverage for your business available. Go to www.personalchefinsurance.com.
  • Exclusive Web Custom Design and Hosting Services at deep discount rates.
  • Embroidered APPCA membership patch for your chef coat.
  • APPCA membership identification card.
  • Bi-monthly A LA Minute e-newsletter
  • Certificate of course completion.
  • Shopping discounts for members.
  • Eligibility for regional and local chapter memberships.
  • Member discount for annual Personal Chef Summit Educational Conferences and Culinary Tours.
  • Ongoing support, networking, mentoring and coaching.
  • Fast and effective member services.
  • Shipping and handling via USPS Priority Mail is included.

AND Our Quick Start DVD-ROM that includes:

  • Customized business forms, slide presentations, and “ready to use” templated files to get you started quickly.
  • Startup checklists to manage costs and save time.
  • A complete press release and media kit with sample templates.
  • Heating and freezing recipe information.
  • Sample brochures and fliers.
  • Scores of sample forms critical to your personal-chef business.
  • Numerous multimedia film clips and many other valuable online resources.

This program has been carefully designed to help you have your personal-chef business on track within 30 to 60 days.

This is an outstanding value for only $505!

APPCA consistently and consciously sets the highest standards for the personal-chef industry. We stand by our training programs and our membership’s success, delivering in our philosophy, “promises made, promises kept.”

The APPCI training programs and materials are the source material for the written certification exam offered through the ACF/APPCA certification partnership.

There are no hidden fees in the APPCI/APPCA training programs or membership.

Option A is the core curriculum of all APPCI training programs. To facilitate your personal-chef growth, once Option A has been purchased by a member in good standing, Options B and/or C may be obtained by deducting the cost of Option A from the purchase price.


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